Social Media Marketing Presentation

For all of you small business owners or marketing consultants in the Chicagoland area – there is still room to register for the presentation I’m giving tomorrow for the Itasca Bank & Trust Women’s Business Owner program. The topic is Social Media: Which Platform is Right for Your Business? The program is FREE! Here’s a description of the program and how to register:


Social Media Marketing: Which Platform is Right for Your Business?

Social media marketing is a powerful way to brand yourself as an expert, create leads, and drive traffic to your website or blog. Where do you invest your time to give your business the biggest boost? This seminar will be presented by Sue Kirchner who is both an entrepreneur and a marketing and brand strategy consultant who has helped companies successfully identify their unique brand, expand their business and increase sales for over 20 years. You’ll learn:

  • How to determine which social media platform is right for your business
  • Demographics of the most popular social media platforms
  • Pros and cons of each platform for small business owners
  • Examples of how small business owners are using social media to promote their business
  • Resources to get started

Wednesday, October 10
Networking: 8:30 a.m. – 9:00 a.m.; Program: 9:00 a.m. – 10:30 a.m.
Itasca Bank & Trust Co. Training Center
410 West Irving Park Road, Itasca, IL

There is no charge for the programs, but advance registration is required. Register by return email, or at www.itascabank.com, Women’s Initiative, Quick Registration, or by telephoning 630-773-0350, ext. 450.

If you have any questions, shoot me an email at sue@chocolatecakeclub.com. Hope to see you there!

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Tags: Mom's Corner · Moms Living Out Loud

Great Blogging Book for Small Business Owners

Blogging Success ebook

One of my favorite small business/ woman business owner resource sites is TheWorkatHomeWoman.com. I like the site so much, I periodically write small business brand building articles for them to share my marketing experience and keep a foot in the brand consulting world.

So, I was excited when Holly Reisman Hanna’s, the founder of TheWorkatHomeWoman site offered me a chance to review her first ebook, Blogging Success: Tips for Creating Content, Getting Traffic and Monetizing Your Blog. Holly has used her blog/ resource site to build up quite a brand and business for herself so I was eager to learn from her experience. Since I love writing and have been blogging seriously for two years now on how to help busy families have more fun together, I wanted in on her secrets to make money from my ideas and hard work blogging.

For any of you small business owners or Mompreneurs out there who are interested in blogging as a business or to help grow another business, Holly offers some great practical advice in her book. If you are new to blogging, this book is a must. If you’ve been blogging for a while and just need some additional ideas, Holly’s book is full of resources I had never considered. First and foremost, I appreciated that Holly states “blogging is not a get rich quick sport.” Blogging is very hard work and it’s time consuming. You either have to have a passion for it or it has to be an essential component of your business marketing strategy for you to not get discouraged and quit. However, from a brand building perspective, if you commit to blogging, there is no better way to establish yourself as an expert in a particular field.
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Tags: Moms Living Out Loud

Mom Entrepreneurs Gone Wild

Ok, maybe not wild. But check out some inspiring Mom business owners (& me) who were featured in a segment on Mompreneurship for an MSN Your Money segment. If you are thinking of starting your own business, grab some tips from these Moms who juggle it all.

<a href="http://yourmoney.msn.com/saving-money-help/bdab5a80-5526-9e89-997e-fe75d6c66af4?from=msnhp&gt1=32083" target="_new" title="Mompreneurs:The Balancing Act of Business and Family">Video: Mompreneurs:The Balancing Act of Business and Family</a>

Any other tips for Mom entrepreneurs you’d like to share?

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Tags: Moms Living Out Loud

Finally, an MBA Program Designed for Moms Re-launching their Careers!

Many Moms find themselves re-launching their career these days. Whether the economy is pushing them back into the workplace sooner than expected or their kids are in school now and Mom wants to refocus on her own career, many women are polishing up their resumes. However, many of the Moms who I talk to about reentering the workforce feel a little intimidated. They feel like they need to brush up on their skill sets or they want to take this opportunity to make a complete career change, but don’t know what to do.

Technological changes, industry shifts, and consolidation have led to a different work environment than what many women may have been used to when they took a temporary step off of the career track. So, re-launching is a hot topic and there is a definite need to help great workers get back into the workforce. There is a group on LinkedIn that focuses on Stay-at-Home Moms reentering the workforce. There are quite a few niche websites dedicated to providing advice and community for Moms returning to work, like iRelaunch. A growing number of employers and universities have created programs to help people get back to work. And recently, I was impressed that Lake Forest Graduate School of Management (LFGSM) had designed a new program specifically for the needs of career re-launchers.

Full Disclosure: Now, I used to teach International Business at LFGSM so I know a lot about the school. The school is also our very first sponsor for the ChocolateCakeMoments.com website and although it seems like an odd fit with our Family Fun focus, I was really impressed with how they conducted research and designed a program for Mom’s needs. If she has to or wants to go back to work, I’m happy to promote a school that is going to give her the education and counseling she needs to get the best job possible for her and her family. I really liked the way the program was designed to fit in with Mom’s schedule so she can advance her career but also have the time and flexibility to still be the center of her family’s universe. (So, there is still time for Family Fun!)

Here are the features of the program that really stood out to me.

Convenience. Let’s face it, Moms. Once your kids are in school, everything is ruled by the school schedule – bus times, afterschool activities, and summer vacation. LFGSM took this into consideration. Class times are from 9:30 a.m. to 1:00 p.m. so Mom can still get the kids on and off the school bus. Students only take 2 courses per term (one on Tuesday and one on Thursday) so you can meet with classmates or study during the day, so it doesn’t infringe on family time. Finally, Moms can have the summer off. If you want to take the time to spend with your kids or if you want to grab a summer internship to boost your experience for extra credit, this time is yours.

Timing. Visualize yourself graduating in just two years. That’s right, only two years and 16 courses to complete the program and have an MBA in your hand to secure a better job. (It took me 3.5 years to get my MBA going to school at night. At this point in my life, that seems too long.) The school understands that you want to get back in the workforce as soon as you can. But don’t think you are getting an MBA “Lite” degree. The Daytime MBA program at LFGSM offers the same curriculum as their evening or weekend programs.

Easy to enroll. The school has eliminated any excuse for not getting your MBA. No GMAT is needed! You don’t want to go back to taking standardized tests. LFGSM has streamlined the admission process and taken away any excuses for why you might have been dragging your feet to enroll in an MBA program. There is no need for GMAT scores and they WILL consider your volunteer and part-time work experience as leadership experience for admission selection. PTA time counts!

Special programs for re-launchers. I interviewed Manish Shah, the Associate Dean for the Daytime MBA program, and he walked me through how they had conducted focus groups with stay-at-home Moms to target the program specifically to their needs. He was most excited about the additional coaching, mentoring, and extra workshops the school is offering to help Moms re-launch their careers. He mentioned that LFGSM is the only school that has partnered with the founders of iRelaunch to offer a 5-week mini course to help Moms determine their vision for going back to work, what type of job they want, and what skills can be applied in their new career. Carol Fishman Cohen and Vivian Rabin, the founders of iRelaunch and the authors of Back on the Career Track, are experts in this field and they are bringing their unique expertise to the LFGSM program.

Help paying the bills. No MBA program is cheap. It’s an investment in the future. However, LFGSM is offering up to 20% scholarship assistance for tuition based on financial need. Take advantage, if you can.

Flexibility. LFGSM won’t stand in your way of opportunities. If you find a terrific full-time job while you are enrolled, there is no problem transferring you from the daytime to evening or Saturday program.

Learn from experience. After having taught at LFGSM, I have to say that one of the school’s best features to me was the faculty. (I know, I am biased.) The professors have real work experience and they love sharing it with their students. These are not purely academics sharing theory. They can illustrate their teachings with personal case stories and can potentially help you network to find a job.

Moms, if you want more information about the Lake Forest Graduate School of Management Daytime MBA program to re-launch your career, go to their website www.LFGSM.edu/DaytimeMBA or contact them at 847-574-5154 or DaytimeMBA@lfgsm.edu. What are you waiting for? Classes start August 23rd at the Lake Forest campus.

As I mentioned, LFGSM’s Daytime MBA Program is a sponsor for us. They bought advertising space on the site and I want to be upfront about that. I offered to write this blog post to help promote the program because I was impressed with how it was tailored to Moms and I have a soft spot for the school since I used to teach there.

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Tags: Mom's Corner · Moms Living Out Loud

Winner in Leading Moms in Business Contest

We were just notified that we were a winner in StartupNation.com’s Leading Moms in Business Contest. We came in #17 out of 200 winners. (We moved up from #28 last year. Yeah!) We just wanted to give a big hug and thank you to everyone who was voting for us. We greatly appreciate it.

Click here to see all of the winners.

Off to celebrate … with chocolate, of course.

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Tags: Contests · Moms Living Out Loud

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