One of my favorite small business/ woman business owner resource sites is TheWorkatHomeWoman.com. I like the site so much, I periodically write small business brand building articles for them to share my marketing experience and keep a foot in the brand consulting world.
So, I was excited when Holly Reisman Hanna’s, the founder of TheWorkatHomeWoman site offered me a chance to review her first ebook, Blogging Success: Tips for Creating Content, Getting Traffic and Monetizing Your Blog. Holly has used her blog/ resource site to build up quite a brand and business for herself so I was eager to learn from her experience. Since I love writing and have been blogging seriously for two years now on how to help busy families have more fun together, I wanted in on her secrets to make money from my ideas and hard work blogging.
For any of you small business owners or Mompreneurs out there who are interested in blogging as a business or to help grow another business, Holly offers some great practical advice in her book. If you are new to blogging, this book is a must. If you’ve been blogging for a while and just need some additional ideas, Holly’s book is full of resources I had never considered. First and foremost, I appreciated that Holly states “blogging is not a get rich quick sport.” Blogging is very hard work and it’s time consuming. You either have to have a passion for it or it has to be an essential component of your business marketing strategy for you to not get discouraged and quit. However, from a brand building perspective, if you commit to blogging, there is no better way to establish yourself as an expert in a particular field.
The book is very conversational so it makes for an easy, quick and engaging read. However, I kept stopping and checking out her recommendations or implementing some of her ideas so it took me a little longer to get through all of the content.
The first section of the book is about creating content and getting serious about your blog. If you’ve been blogging for awhile this information is a handy reminder of what you should be doing, but it’s pretty basic and written more for a newcomer to blogging. She covers everything from where to find content topics to improving your headlines to guest posting, which every blogger needs to know.
Section 2 and 3 are worth the investment in the book. These sections are all about increasing traffic (which you need to monetize your blog) and then the various revenue streams you can try to make money from your blog. She had quite a few ideas for both building a bigger audience and generating revenue. She gives a nice breakdown and links to various social media sites you can use to promote your blog. I wish she would have spent more time talking about the various pros and cons of each platform and give you tips on how to evaluate where to spend your time, but that could be a great second or even series of e-books for the future.
I like how she breaks down the various ways to make money with your blog. It’s not all about advertising! However, her extensive list of Ad Networks was incredibly valuable and worth the price of the book in and of itself. I hadn’t heard of over half of them.
The last section of the book features interviews with successful women bloggers where they share how they build and monetize their blogs. It’s always essential to learn from those who have done it and succeeded.
Holly’s e-book is a definite must for new bloggers and a great kick in the pants for existing bloggers to try new techniques to build traffic and make some money from all of your hard work, dedication, and unique expertise. You can purchase the book from. It normally sells for $37 but for a limited time Holly has offered my readers $10 off your purchase with the coupon code THANKS.
Disclaimer: I was given a copy ofto read and review. I received no other compensation and the opinions are mine. I hope they were helpful.